My idea is for a vegetarian cat food called 'Captain Catt-o's Synthefish'. The mascot for this brand is called Captain Catt-o. He is an orange cat with an pirate hat and a pirate captain's accent. The brand's slogan is "Yo-ho-ho and a bowl of yum! Veggie goodness for your kitty's tum with Captain Catt-o's Synthefish"
My idea for the advert is to have a sock puppet of Captain Catt-o and talk to the audience via a person talking through the character. The background will be filmed in the Media Suite, due to it's furniture giving it the feel of a house. The music is going to be upbeat, uplifting jazz music. The
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